2B Product - Minimum engage time

This project involves a deep understanding of the real estate industry, the unique needs and limitations of brokers, and the technical capabilities of the My GoodReal platform. By providing a streamlined and user-friendly design, I aim to simplify the complex process of website creation and empower brokers to establish a strong online presence. Through effective communication and collaboration, I worked closely with brokers to ensure that they can quickly onboard the product, and ensure the design aligns with their vision. Ultimately, my goal is to enable brokers to leverage technology to drive their business forward.

Challenges

1. Create a Quick Start Tour section

• Challenge: In preparation for the design iteration, we integrated My GoodReal with Zendesk, a leading help desk management solution. Through user feedback, we gained valuable insights into the challenges that many realtors were experiencing, particularly when it came to purchasing or setting up their domain.
• Solution: To address this challenge, we recognized the need for a more streamlined and user-friendly onboarding process. Our team worked to break down the process into smaller, more manageable goals, providing users with clear and measurable milestones to work towards. This approach was designed to help users stay focused and motivated, while also making the overall process less daunting and overwhelming.

2. Redesign the Dashboard

• Challenge: I was tasked with redesigning the Dashboard for My GoodReal, with the goals of increasing efficiency for both new and returning users. The existing Dashboard was outdated, with a cluttered and overwhelming page layout and unintuitive user flow, which was affecting both user efficiency and the business’s scalability.
• Solution: We identified the need for a more concise and well-organized page layout, with clear and intuitive navigation, to help users quickly find the features they need and complete tasks efficiently. Overall, our redesign of the My GoodReal Dashboard was driven by a user-centered approach, with a focus on improving usability and efficiency for both new and returning users. The result is a more modern, intuitive, and efficient Dashboard that is better equipped to meet the needs of our target audience.

• Our redesigned Dashboard features a clean and modern UI, with a simplified page layout and clear visual hierarchy. Key features and functions are prominently displayed, with easy-to-navigate menus and clear calls to action. We also introduced easy shortcuts, new visualized data and the flexible components.reasing efficiency for both new and returning users. The existing Dashboard was outdated, with a cluttered and overwhelming page layout and unintuitive user flow, which was affecting both user efficiency and the business’s scalability.

3. Make the UI more intuitive

• Challenge: To have more intuitive UI, we identified pages in the product that required improvement by focusing on the following aspects:




• Paying Page

Profile Page


I highlighted the info groups in the “BEFORE"s, and the improvements of the UI can be seen through the comparison images. My approach involved reducing the number of information groups and optimizing the screen area layout to achieve an ideal content density. We also aimed to reduce mouse movement distance by increasing the number of no-scrolling pages.


Through my redesign efforts, we were able to create a more streamlined and intuitive user interface, with key features and functions more easily accessible to users. Our improvements to the paying page and profile page not only enhanced the overall user experience, but also contributed to increased efficiency and productivity for real estate broker users.